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There’s probably no way to over-emphasize the importance of the RSS feed when it comes to syndicating your podcast. Without it, you don’t really have a podcast at all but rather an audio file sitting on your hard drive. The truth is creating an RSS feed from scratch can get pretty geeky, requiring at least [...]
If you haven’t heard about podcasting yet, you haven’t been paying attention. In fact, we think so much of this new medium that we’ve created an entire system to train up-and-coming podcasters, called the $10 Million Dollar Podcaster. It’s not out for sale yet but is coming very, very soon. We’ll let you know when [...]
It’s critical that today’s entrepreneur understands the necessity of adopting a multi-medium approach when it comes to developing an information business. As the social media and global communication aspects of Web 2.0 continue to kick in, we are beginning to see that podcasting is not only a good idea – it’s the law. Actually, it [...]
If you ever needed one single good reason to consider joining the podcast revolution, here it is. An estimate by eMarketer.com places the growth in podcasting at 250% by 2014. Folks, that’s just two short years away, and if our guess is correct, the trajectory is only going to keep climbing from there. What’s the [...]
The inspiration for this topic was taken from a great bit of writing and thinking by indie author Mathew Iden. Hope he doesn’t mind that we use it as a jumping off point with due credit given. The point is this. Thanks to the digital revolution, readers and writers are in the midst of an [...]
Forget the institution’s name on your MBA. It doesn’t have nearly as much to do with your eventual success in business as whether people like you or not. Let’s call it the Likability Quotient, otherwise known as “no one prefers doing business with a jackass.” The difficulty in increasing a business’s bottom line through boosting [...]
In case you haven’t noticed, Amazon sells a lot of books. Make that a LOT of books. Some estimates say we’re getting close to the day that more than 50% of all publishers sales will go through this channel. But isn’t this starting to resemble a monopoly? So much power concentrated in the hands of [...]
We’re not really suggesting you need to cheat to be a great public speaker, but it doesn’t hurt to keep a few time-tested truisms in mind. The following critical tips were borrowed (with full credit given) from the Advanced Public Speaking Institute. Review the following ideas and compare them to your own experience. Do they [...]
Anything you read here in the next few minutes should be taken with a grain of salt, because the field of self-publishing is changing so fast that information presented today might be outdated tomorrow. For now, here’s the skinny. First, a little background. In case you weren’t aware, the traditional publishing industry is in the [...]
LinkedIn, a social network, has been flying under the radar for a while now. An easy way to describe it would be Facebook for professionals, though at 120 million members, the service doesn’t come anywhere near claiming the same scope of global footprint as Mark Zuckerberg’s baby. For many, this size discrepancy is a good [...]
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